Basmati Rice (Re-Packaging Project)
For This project, I had to design an unconventional, innovative premium package for dry goods food packaging. Strengths and weaknesses of the previous packaging were highlighted. The package is re designed to reflect a more oriental feel in order to compete visually in upscale grocery stores.
Final Product Design
Key Process Stages
1) Ink Experiments
After researching on the origins of Basmati rice, I wanted to create an oriental feel to the package. I started looking at Chinese ink paintings and started experimenting with ink as a possible background for the package.
2) Dieline
After the container and design was approved, I created a dieline in order to confirm the sizes of the product. A resealable bag was chosen in order to preserve the freshness of the rice.
3) 3D Renders
3D renders were created as mockup of the product.
